At GlueIQ in 2022, Maya led experience strategy for the redesign of the global customer experience transformation company, Material Holdings website. The images below reflect the homepage and thought leadership hub as they appeared at launch in July 2022. The homepage includes modules showcasing value proposition, service capabilities, case studies, thought leadership and careers content.
Material Holdings Website Redesign
The image below shows the Material Holdings thought leadership hub, which features various content types including articles, guides, and reports across the company’s four service capabilities.
After a series of acquisitions, Material Holdings faced the challenge of establishing new positioning within the customer experience consulting space and differentiating from competitors.
The transformation involved interviewing stakeholders, and developing information architecture, site map, wireframes and prototype. The redesigned website leverages a multi-layered design approach to showcase the company’s new service capability architecture, thought leadership expertise, case studies, and leadership team resulting in a modern and progressive aesthetic.
All images courtesy of Material Holdings